Coldwell Banker?s Popular Hollywood Home
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Coldwell banker is a large national real estate company. They have ?their agents all over nation. But one of their homes listed by an agent of theirs is from the movie ?home alone?. Thus, it has broken the monotony of showing a real estate video. ?It has been done in such a way that it concentrates on the home and not on the property. This video gives a glimpse about the interior and exterior of the house. This video has the interview of the home owner, about their experiences. They are also shown sharing their feelings. It also has the details about the property displaying the grand staircase, red brick exterior, beautiful interior etc.
You must have noted that ?this video is on Coldwell Banker?s corporate YouTube channel. The agent has not uploaded the video on her video channel. But she has uploaded it on the company?s channel. This is the main strategy of Coldwell Banker?s brand promotion strategy. They have been extremely keen on plunging onto online video.
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Nevertheless, it should be taken into consideration that this video has received tremendous viewership because the house has been used in a Hollywood movie. This is what mainly counts for the real estate videos, you don?t need massive viewers but one convertible viewer. So, you see this is one of the best marketing ideas for realtors.
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So, even if you think that this is extremely offensive for some of us. Still, it cannot be denied that these videos have the extreme power to convert.?This is the reason why agents have used this method for increasing the sales.??Youtube real estate channels are getting filled with different types of creative videos.
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Conclusion
Article source: http://videomarketingexpertseries.com/video-marketing-blog/video-marketing/video-marketing-expert/real-estate-business-owners-ultimately-shift-beyond-typical-virtual-home-tour-videos.html
Source: http://www.mojovideomarketing.com/archives/925
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